Privacy policy

A&A Global operates this store and website, including all information, content, features, tools, products, and related services, in order to provide you, as a customer, with a personalized shopping experience (the “Services”). My Flag Boutique is a store powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms governing the collection, use, and disclosure of your information as described herein.

Personal information we collect or process

When we use the term “personal information,” we refer to information that identifies you or that can reasonably be linked to you or to another person. Personal information does not include information that has been collected anonymously or rendered non-identifiable, such that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, your place of residence, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such personal information:

Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and bank account numbers, payment card information, bank account details, transaction details, payment method, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Your communications with us, including information you include in communications with us, such as when you contact customer support.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information about how you interact with the Services, such as how and when you access or use them.

Sources of personal information

We may collect personal information from the following sources:

Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, customizing, and improving the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, process orders, remember your preferences and items of interest, send account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant manner.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or postal mail, and showing you online advertisements for products or services on the Services or on other websites, including based on items you previously purchased or added to your cart, as well as other activities on the Services.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate, or respond to fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with anyone.
Communicating with you. We use your personal information to provide customer service, respond to your requests, offer effective services, and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or ongoing litigation, or other legal proceedings, as well as to enforce our terms or policies or investigate potential violations thereof.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

With Shopify, service providers, and other third parties that provide services on our behalf (such as IT management, payment processing, data analytics, customer service, cloud storage, order processing, and shipping).
With business and marketing partners to provide marketing services and show you advertisements. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your place of residence, you may have the right to request that we do not share information about you for the purpose of showing targeted advertising and marketing content based on your online activity across different merchants and websites.
When you direct us, request us, or otherwise consent to the disclosure of certain information to third parties, such as for shipping products to you or through your use of social media widgets or login integrations.
With our affiliates or more generally within our corporate group.
In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be transmitted to and shared with Shopify and with third parties that may be located in countries other than your country of residence, for the purpose of providing and improving the Services.

In addition, to protect, grow, and improve our business, we use certain enhanced Shopify features that integrate data and information derived from your interactions with our Store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights available to you, please consult the Shopify Consumer Privacy Policy. Depending on your place of residence, you may exercise certain rights regarding your personal information here: Shopify Privacy Portal link.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.

Information you provide in public or semi-public spaces, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by third parties. The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or their owners or operators, unless otherwise stated on the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The retention period for your personal information depends on various factors, such as whether we need to retain the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts or policies.

Your rights and choices

Depending on your place of residence, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request as permitted by law.

Right of access / right to know: You may have the right to request access to the personal information we hold about you.
Right to erasure: You may have the right to request deletion of the personal information we hold about you.
Right to rectification: You may have the right to request correction of inaccurate personal information we hold about you.
Right to data portability: You may have the right to receive a copy of your personal information and to request that it be transferred to a third party, in certain circumstances and subject to certain exceptions.
Managing communication preferences: We may send you promotional emails. You can opt out at any time by using the unsubscribe option included in our emails. Even if you opt out, we may still send you non-promotional emails, such as those related to your account or orders.

If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may also have the following rights:

Right to object to or restrict processing: You may have the right to ask us to stop or limit the processing of your personal information for certain purposes.
Right to withdraw consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You may exercise these rights through the locations provided on the Services or by contacting us using the details below. For more information about how Shopify uses your personal information and the rights you may have, including rights related to data processed by Shopify, please visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorized agent to submit a request on your behalf. Before accepting such a request, we will require proof that the agent has been authorized to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to lodge a complaint about our processing of your personal information, please contact us using the details below. Depending on your place of residence, you may have the right to appeal our decision by contacting us, or to lodge a complaint with the competent data protection authority in your region. For the EEA, a list of supervisory authorities is available here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or, where applicable, equivalent contracts issued by the competent UK authority, unless the data transfer is made to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please call us at [number], email us at aaglobal.contact@gmail.com. For the purposes of applicable data protection laws, we are the data controller of your personal information.

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